Hooked on Math — leading a cross-functional team to launch

Context

Hooked on Math is an educational product built around a large amount of interactive learning content. Producing that content repeatably — and getting it into players' hands across several stores — was the core delivery problem.

Responsibility

As Lead Unity Developer I was responsible for technical delivery and for how the team executed against it, from project start through launch and the releases that followed.

Challenges

• Repeatable production of a large volume of interactive learning content.
• Downloadable and purchasable content delivered at runtime.
• Shipping consistently across several mobile and tablet stores.
• Coordinating release work across a team of around ten people.

Contribution

• Produced estimates and decomposed major features into implementable tasks.
• Created tooling for designers so content could be built without engineering help.
• Worked on an optimized content workflow with Addressables-based delivery.
• Supported purchasable content and reward systems.
• Led the MVP launch across the Google, Apple, Windows and Amazon stores.
• Supported extensive QA and the significant releases that followed the MVP.

Outcome

The MVP shipped and was followed by major updates across several stores, with the content pipeline and designer tooling supporting continued production.

Technologies

Unity · C# · Addressables · Multi-store delivery · Designer tooling